Brief for Facebook/Instagram targeted ads

What is your name?

Your phone number

Your email

Can you give me access to the ads through Meta Business Suite?Partner access only. Never send the password of your Instagram or Facebook account to anyone, including me.

Yes, I can give partner accessNoI don't know what this is

Do you have a Business Manager?

Is a card linked to the Business Manager?

Full name of the company

What main problem do consumers solve with your product/service?What benefit do they get? Describe it for each line of business.

What is unique about your product/service? How do you differ from all the others, why should people work with you?

How many requests per month are needed for our services to break even?

Have you launched ads before — what was the result / number of requests / cost per request / sales from requests?

The average check of your company?

How much money per day (in €) are you ready to spend on advertising in total?

How much money (in €) are you ready to spend on campaign tests?

How much money (in €) per month are you ready to spend on effective advertising campaigns (effectiveness confirmed by tests)?

Link to a Google Drive with photos, videos, logo.

Describe 2-3 types of customers who buy most often, by these parameters:gender, age, marital status, average monthly income, car, occupation, which product from your range they prefer.

Which products are the most interesting for you to sell in terms of financial benefit / which products/services need to be sold with the help of our services.

What additional services can you offer to customers, and are they included in the price or not?

The correct address of the business?If it is an offline business

Who will take the requests?

Catalog/price list?link

LTV in your companyhow often one customer orders services, over what period and how many times, the average profit per customer over the whole time of being your customer?

Website address, social networks: links to the pages

Does the site have other traffic channels that bring requests (other advertising, organic search, high direct traffic)?

Where do your requests go?

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Too lazy to fill in the brief?
Then write to me, and I will ask you these questions on a call ;)

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